Ash Amirahmadi, senior vice president of sales at Arla UK, has been elected chairman of the Dairy Council.
Mr Amirahmadi is seen as a highly-respected industry figure in the UK dairy industry and internationally.
He succeeds Sandy Wilkie of Müller Milk and Ingredients, whose dedication to The Dairy Council over the seven years led the organisation to be recognised by the whole industry.
Mr Amirahmadi said today: “It is a privilege to take on the role of chairman of this organisation which has a proud record in communicating the many benefits of dairy.
“Milk and dairy play such an important role in the British diet – not only are they some of the most nutritious foods on the supermarket shelves, but they also continue to be one of the most popular.
“Dairy plays a crucial part in nutrition at all stages of life, however we are confronted all too often with negative and ill-informed criticism of dairy. It is therefore crucial that we at The Dairy Council continue to use our voice to demonstrate the outstanding nutritional contribution of dairy in leading a healthy lifestyle.”
Mr Amirahmadi joined Arla’s UK business in 2004 and worked in commercial roles before joining the leadership team in 2010 where he was responsible for the company’s relationship with farmers and helped to build Arla’s corporate reputation. After a brief period as marketing director, Mr Amirahmadi has now taken responsibility for growing Arla’s business with UK customers.
The Dairy Council is a non-profit making organisation which provides science-based information on the role of dairy foods as part of a healthy balanced diet and lifestyle.
