An EU-funded campaign titled #FeedYourHappy has now gone live in support of Organic September, which will see adverts appear outside supermarkets, roadsides, in the press and digitally.
The campaign, which launched yesterday (5 September), will spend £1.2 million in September in support of the organic sector.
The aim of the campaign is for organic businesses to benefit from a positive message to compliment the activities of all who are engaged in the Soil Association's Organic September.
The #FeedYourHappy campaign aims to boost the UK organic market by 5% each year until the campaign ends in 2020.
BBC radio presenter Sara Cox is the face of campaign, and will be sharing her food stories to celebrate the organic sector.
Sara, the daughter of a beef farmer, told The Bolton News: "Food grown organically is food as it should be. Give me a knobbly misshapen organic strawberry over the weirdly uniform non-organic ones any day. To put it simply, organic food makes me happy.
"To anyone thinking of going organic, choose one or two things at first, some lovely vine tomatoes or some sausages, and experience the flavour.
"Choose what's important to you and what your budget allows, organic doesn't have to cost a fortune.
"We want to encourage the nation to join in and share their favourite organic foods at #FeedYourHappy."
