Farmer embraces technology by bringing FaceTime to the farm

Adopting such technology is seen as critical as farmers look to the younger generation to ignite passion for agriculture
Adopting such technology is seen as critical as farmers look to the younger generation to ignite passion for agriculture

Educating young people about the importance of farming is critical to the industry, and one farmer is embracing technology and bringing country life to the classroom.

Tom Martin, who is a CLA branch committee member, was at a Royal Agricultural Society of the Commonwealth conference in Singapore when he came up with a new idea of how to educate and inspire young people about agriculture and what daily life on a farm entails.

He had spent the day hearing from a range of speakers and watching a big screen in the auditorium as farmers from across the world dialled in to a video conference via FaceTime and Skype and report live from their fields on the big issues they were facing in the industry.

This relatively straight forward concept is now something Tom has adapted to the world of education.

Tom Martin attended a farming conference in Singapore when he came up with the idea (Photo: CLA)
Tom Martin attended a farming conference in Singapore when he came up with the idea (Photo: CLA)

He can be found broadcasting live from his Cambridgeshire fields into an urban state school classroom in Newhaven on the south coast twice a month to tell children what he has been up to on the farm.

“It started with me posting a video on my Facebook page about a year ago as I was standing in an oilseed rape crop,” said Tom.

“I asked if anybody knew of any teachers who would be interested in linking up with me via FaceTime at their schools.” The response he received was extremely positive.

“I got hundreds of likes, shares and comments from people who were tagging their friends in the post and encouraging schools to get involved. It was incredible. I had schools as far afield as India getting in touch with me.”

With the technology, the farmer is able to talk to a class over Skype or FaceTime, from a location on his or her farm – either in the field, the barn, tractor or even a harvester.

Adopting such technology is seen as critical as farmers look to the younger generation to ignite passion for agriculture.

It has led the National Federation of Young Farmers’ Clubs to launch a new business guide to help foster a budding entrepreneurial spirit in rural areas after demand showed room for more support aimed at young farmers.