Aldi has launched new Scotch Wagyu burgers produced from traditional Japanese cattle breeds all born and reared in Scotland.
In a move boosting ties with the Scottish beef sector, the retailer has launched the burger using one of the world's most expensive meats.
The PGI-certified Scotch Wagyu Gourmet Burgers are made from certified Scotch Beef, which means the meat is guaranteed to come from animals born and reared on assured Scottish farms.
The burgers have been released in partnership with Scottish fresh meat company Scotbeef.
To be classified as ‘Wagyu’, the meat must originate from one of four traditional Japanese cattle breeds; Japanese Black, Japanese Brown, Japanese Shorthorn and Japanese Polled.
The meat is renowned for being one of the most expensive meats in the world and contains a high percentage of monosaturated fats, which gives the meat its distinctive marbling effect.
Once cooked, the marbling melts into the meat, creating a tender texture and rich flavour.
Aldi said the launch of the burger is part of its commitment in supporting the Scotch Beef industry.
It follows the retailer launching a series of six Native Cattle Breed Scotch burgers as part of its Fresh Meat Specialbuy calendar in partnership with Scotbeef.
The burgers are available in all 86 stores across Scotland from 2nd May as part of the supermarket's Aldi’s 25th anniversary in the country.
