The UK’s leading salad brand, Florette, will soon be displaying the LEAF Marque logo on over 60 million salad bags, demonstrating to its customers that they have been produced to high standards of environmental care.
From the 9th April 2012, the LEAF Marque logo - the leading environmental food label - will be placed on the front and back of packs of Florette’s biggest selling bagged salads, Crispy and Mixed. This will be followed by a roll out of the LEAF Marque on pack across the whole range by 2013.
This means that all of Florette’s growers in the UK, France, Spain and Italy, are now growing to LEAF Marque standards and implementing LEAF’s Integrated Farm Management (IFM). IFM is a whole farm, practical approach, helping farmers to maintain the highest standards of food production with minimum environmental impact.
Jeremy Boxall, LEAF’s Commercial Manager said: ’We are delighted to be working with Florette and its growers to produce salad that consumers can be confident is produced to high environmental standards. Sustainability is becoming increasingly important to consumers and the LEAF Marque is an excellent way for the food industry to demonstrate its credentials in this area. Investment in the LEAF Marque is a real commitment to the whole food chain, providing farmers and brands with a genuine commercial advantage in the demanding premium and assured food markets.
Neil Sanderson, Managing Director from Florette said: ’The future of food production depends on the health of our fields and farms, and at Florette we are committed to minimising our impact on the natural environment. We are working with LEAF and our growers to guarantee that every element of our supply chain operates in an environmentally responsible way. The LEAF Marque is a respected, global environmental standard, which delivers benefits to our growers and to the environment.’
