Great British Beef Week will be again showcasing one of the nation’s favourite meats from April 23 to May 1.
The week is designed to raise awareness of the quality and versatility of great British beef.
The start of Great British Beef Week coincides with St George’s Day on April 23. The campaign is supported by farmers and retailers, both regionally and nationally.
R.A.B.I has been chosen by Ladies in Beef, an organisation of female beef farmers, to be the campaign’s charity partner and help promote the quality and versatility of British beef.
Suzy Deeley, R.A.B.I corporate development manager, said: “We want people to get behind the British beef industry and everything it has to offer. All the money we raise will go directly to helping farming families in financial difficulty.”
During Great British Beef Week, Ladies in Beef will be promoting quick and versatile beef recipes created by some of Britain’s top bloggers. Research from YouGov found that 44% of consumers surveyed gained inspiration to try new recipes online.
Jilly Greed, co-founder of Ladies in Beef, said: “We care passionately about beef and we know that today’s young consumers spend a huge amount of time online.
“We want to capture imaginations online and seed the next generation of British beef eaters. We’ll be working with the UK’s most influential bloggers and tasking them to put their own twist on our mini-roast recipes during Great British Beef Week.”
