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11 January 2019 04:43:33 |News,Rural Life,Shows and Events

Model defends her 'harmless' appearance at Lamma despite criticism


Critics said the use of female models at the show does not encourage women in the farming industry (Photo: Agrifac)

Critics said the use of female models at the show does not encourage women in the farming industry (Photo: Agrifac)

A model has defended her 'harmless' appearance at an agricultural machinery show despite critics saying it was 'outdated'.
Machinery firm Agrifac encouraged visitors at this week's Lamma show to take photos with two female models.
The company used social media to share images of the women posing with competition winners.
But some have fired back at the use of models to entice visitors to their stand, comparing it to when Formula 1 used 'grid girls'.
One Twitter user said: "Embarrassing photo and not great for encouraging women in this industry, disappointing this is still happening."
Another said: "As a female farmer, made me wince in 2019 that ridiculous cheap hooker outfits/white boots are needed to 'showcase' anything serious. 40 years ago it was just the norm."


However, one of the models, Melissa Sharp, defended her presence at the show and said she had a 'great time' and that it was 'harmless'.
She said she was there to "promote the brand and to engage with customers as anyone does at a normal job".
"People referring to us as blonde Barbie bombshells with no brain cells is disgusting," she said on Twitter.
Some users on social media agreed.


The two women work for promotions company Fan Xperience, who said the pair are 'professionals'
Managing Director Zoe Rutherford told the BBC: "These women are professionals who did a really good job and got a positive reaction from the people who were there.
"The negativity from people, many of whom weren't at the event, has been really unfortunate."




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