Morrisons has announced the first Yorkshire suppliers to be listed in its stores as part of a programme that aims to put more homegrown food and drink on customers plates.
The supermarket, headquartered in Bradford, West Yorkshire, first announced the search for more local food and drink makers in February.
Their research found that Yorkshire customers want to see more food and drink made and produced ‘just down the road’ from their communities.
Morrisons has explained that it has made sourcing more local food a priority, to reduce the distance food travels, support local communities and respond to regional tastes.
75 Yorkshire suppliers applied to take part in Morrisons local foodmakers programme and the top 20 were then invited to the event at Keighley Town Hall, West Yorkshire where they met Morrisons customers, buyers and the local WI.
Local businesses will be stocked alongside Yorkshire products such as, Wakefield Rhubarb, Bradford parkin and Yorkshire ham.
Danny Clee, Local Solutions Manager for Yorkshire said: “Morrisons is a Yorkshire business with over 20,000 colleagues in Yorkshire. Our customers tell us they want to see more local food and drink produced in our stores and this programme aims to do just that.”
The first three local producers have been selected to be listed in stores around Yorkshire. They are Masons Gin, Grandma Wild’s Biscuits and Parrs Foods.
