Morrisons to highlight provenance of Scottish food

Morrisons will highlight the Scottish provenance of meat, fruit and vegetables through displays in store from this week.

The display notices in Morrisons stores across the country will draw attention to Scottish products, allowing customers to learn more about where their food come from and the farmers behind it.

It is part of Morrisons’ commitment to work closely with and support Scottish farmers, a link which has seen the food retailer become the biggest customer for Scottish lambs.

Morrisons buys half a million lambs a year, which are processed at its abattoir in Turriff. Through this investment, Morrisons has developed a strong working relationship with a number of farmers.

The food retailer buys direct from 1,000 Scottish Livestock farmers, including Carole and Willie Ingram from Inverurie, while Billy Logan, based just outside Edinburgh, supplies Morrisons with cabbage and sprouts.

Louise Welsh, Morrisons Agriculture Manager, said: "We think our customers will be excited to learn not only where their food comes from but also who grows it.

"Morrisons is committed to supporting Scottish farming and this campaign will introduce some of the farmers we work most closely with to source excellent products for our customers."

Rural Affairs Secretary Richard Lochhead said: "Scotland’s farmers and producers have an enviable track record for consistently delivering quality produce to the consumer.

"The fact that Morrisons are showcasing Scottish meat, fruit and veg across all their stores this week is testament to its commitment to working in partnership with our farmers to provide customers with the very best Scotland has to offer."