Scottish farming officials have met with representatives from some of the largest retailers in the UK to discuss 'on-going concerns' over trade, fictional farm branding and Brexit.
NFU Scotland's officials met with Marks & Spencer, Tesco, the Co-op, ASDA and McDonald's at the Royal Highland Show.
The group said they talked with retailers about 'on-going' concerns about fictional farm branding.
"We requested that a clear provenance message be made to consumers, particularly on premium products," said NFU Scotland's food policy and campaigns officer Lindsey Macdonald.
"It benefits the public, supermarkets and farmers if we can grow the demand for food produced in Scotland which delivers jobs and economic growth in our rural communities."
The NFU has previously written a formal complaint to the Chartered Trading Standards Institute over the use of ‘fake’ farm branding by retailers on some food products.
'Accurately and clearly'
Last year the NFU said it sought assurances that Tesco's new branding on meat products was 'accurately and clearly' labelled.
The supermarket came under fire for using the names of fictional farms on its new branding.
Ruth Mason, NFU chief food chain adviser, said fictional farm branding was a technique practised in Aldi and Lidl on selected product lines.
"There will inevitably be shoppers who are led to believe that the fictional names of the farms are the real source of the product, this makes the need for clear and accurate origin labelling even greater."
Ms Macdonald said other topics discussed with retailers was Brexit.
"It's clear that the UK must grow our food security in the light of uncertainty of future trade.
"We will only be able to do this with the support of our major supermarket chains."
