An online petition calling for the BBC to sack TV presenter Chris Packham has gained over 100,000 signatures.
Concerns are increasing in the rural sector that the wildlife and environmental advocate is flouting BBC impartiality guidelines.
It follows Natural England succumbing to a legal challenge from environmentalists, including Packham, which called for the revocation of three general licences for controlling certain wild birds.
Farm bodies reacted with anger to the news, calling the move 'irresponsible' and 'impractical'.
In the past, controversy has surrounded Packham with his use of social media. In 2017, he encouraged people to write to MPs and take action on issues such as glyphosate and animal rights.
In the same year, he was made to apologise after he posted a tweet suggesting lapwings were being shot by farmers.
The petition, started by Andrew Hayes and launched on Wednesday 24 April, says: “As an employee of the BBC, Chris Packham should remain impartial and keep his views and beliefs to himself.
“However, he is the face of many anti-hunting campaigns and uses his celebrity status as a platform to push his anti hunting agenda.
“He has made his goal to ban all kinds of hunting, and country sports and pursuits and I feel he is no longer fit to work for the BBC.”
Meanwhile, an opposing petition called 'Don't Sack Chris Packham' has also gained mass support with over 70,000 signatures.
This petition was first created three years ago, but in the past 24 hours, thousands more people have taken to it to support Packham.