NFU president Minette Batters is calling on the British public to get behind Great British Beef Week, which returns for the eighth consecutive year next week.
Wiltshire farmer Minette Batters is seen as a champion of British beef. She is also the co-founder of Ladies in Beef - the driving force behind Great British Beef Week.
Ladies in Beef is a group of more than 150 female beef farmers who promote the British beef industry.
This year’s Great British Beef Week campaign will focus on the benefits of eating thin cuts - which are readily available at most supermarkets.
Thin cuts are seen as a quick and easy wholesome meal, ideal for midweek.
Ms Batters explains: "As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It’s these messages that I want to communicate to others."
She said the advantages of eating beef as part of a healthy and balanced diet can be easily overlooked.
Jilly Greed, also a co-founder of Ladies in Beef, said: "Thin cuts are a great way of shaking up midweek mealtimes. They’re robust in flavour and you can cook them in minutes. They’re lean and an underrated source of protein and iron, as well as eight essential vitamins and minerals.
"As professional beef farmers, we know the work that goes into producing the very best British beef. But as shoppers and mums, we also know how challenging it can be to provide healthy and nutritious meals, seven days a week."
Great British Beef Week begins on St George’s Day, Monday April 23 and will run until Monday April 30.
