Farmers are being urged to take to social media today to share messages of why buying local is important during the festive period.
To raise the profile of locally produced turkey, and encourage consumers to support their local farmers, the NFU are hosting a dedicated turkey social media day on Friday 7 December. #BuyMyTurkey is the official hashtag.
The public, and farmers, are being urged to post pictures of themselves, of their farm and turkeys, and to tell the public why buying British, and local, is a must during the Christmas period.
Buying a turkey directly from the farm where it has been produced allows consumers to buy a fresh whole bird and not just a crown.
It also supports British farmers’ high animal welfare standards, and supports local farmers and the local economy.
The initiative aims to educate consumers to better understand where their food comes from.
The public have been urged by the NFU to look carefully at the country of origin labelling, and keep an eye out for the Red Tractor logo, when shopping this Christmas.
The Union Jack flag helps ensure consumers that they are purchasing fully-traceable food produced on British farms.