Country show importance reinforced as visitors spend £11m in Lincolnshire

"The £11 million boost reflects how important the event is for Lincolnshire as a whole"
"The £11 million boost reflects how important the event is for Lincolnshire as a whole"

A whopping £11 million was spent in and around Lincoln by visitors to this year’s Lincolnshire Show, according to new research.

The two-day event which attracted around 60,000 visitors saw almost £7.5 million spent at the range of trade stands, including farmers’ produce.

On top of that, more than £3.5 million was spent in the city by county showgoers on travel, accommodation and within local facilities including shops, restaurants and tourist spots.

Jayne Southall CEO of Lincolnshire Showground, said: “It’s amazing to see how much the show continues to benefit the local economy.

“Both spending figures equate to a huge amount, which not only benefits businesses exhibiting at the event, but also Lincolnshire’s economy which receives a significant financial injection from the show.

“The £11 million boost reflects how important the event is for Lincolnshire as a whole. It is not just a county show, but an event that supports tourism in the local area, provides jobs and promotes the agricultural industry in general - a fundamental part of many people’s lives and businesses in our area.”

'Importance of our county'

This year’s spending report has been produced by the University of Lincoln as part of a survey carried out with visitors during the show.

It said the show usually attracts people from all over the country, who either attend to watch the exhibits and displays, or take part and compete within events, such as livestock, equine and horticultural competitions.

Ms Southall added: “The survey results reinforce its importance to our county and I hope Lincolnshire’s success can be used a benchmark for other agricultural events across the UK.”

The Lincolnshire Show attracts around 60,000 visitors each year, with more than 600 traders display showcasing local produce.

FarmingUK lists the largest listings of UK country and agricultural shows anywhere found on the web. Visit here and check for a local show near you .