Fiona Fell has taken on the challenging and exciting role of Chairman of Potato Council and member of the AHDB Board.Now based in Northumberland, she comes from a farming family in Worcestershire. Whilst a partner in the family farm, Fiona trained and worked as a vet in mixed practice. Chairing the R&KT Committee, Fiona has 2014 176 - Copyserved on the Potato Council Board as an Independent Member since 2008.“Being appointed chairman of Potato Council gives me the opportunity to work even more closely with the team to address the needs of levy payers as they meet the challenges and opportunities facing the potato industry,” said Fiona. “Our role is to provide support to improve production, assist the industry in promoting potatoes and to protect the reputation of the sector.”“I was brought up in a farming family that believed in the importance of gaining and sharing knowledge. In my wider role on the AHDB board, I look forward to using my broad agricultural and veterinary background while working with colleagues across the different AHDB sectors”Out-going AHDB Chairman John Godfrey said, “I am delighted to welcome Fiona to the Board. She has already helped to drive AHDB forward since the sad death of David Piccaver and I fully expect her considerable experience and passion for the industry to make a real contribution to the overall direction of AHDB as we help our levy payers through the years ahead.”“It is fantastic that we are able to find and welcome new, enthusiastic Council members who are willing to engage with fellow levy payers, take stock of their needs and keep our strategies on track”.Along with Fiona’s appointment, four new faces have joined the board bringing refreshed skills and expertise:Staffordshire potato grower James Daw, who grows for and supplies the processing sector; Bill Quan, a fresh grower from Herefordshire; Mark Taylor a director of Agrimarc; and Philip Huggon, Independent Board Member of Seafish who brings experience from various marketing, strategy and business development roles across Europe whilst with BP, Mars and Shell.