The Soil Association's brand new Organic Innovation Award 2014 - part of the Natural and Organic Products Europe (NOPE) annual awards - is open for entries!The NOPE awards, hosted in association with the Soil Association, have become the benchmark for excellence and set the standard for innovation, quality and commitment in the natural and organic sector.Winners achieve not just kudos and industry respect but also gain a huge competitive advantage from displaying the winning logo on their products or in communications relating to their business. The Soil Association Organic Innovation Award 2014 is a new award, introduced to recognise the breadth of new ideas, processes and products which are being introduced within the organic industry on an annual basis. This could include a new range of products, a new marketing campaign, a new fixturisation in store etc. The winner will have developed and launched a new concept or idea during the previous 12 months, and the positive impact of their innovation will have been seen in the market. Entries are welcome from all sectors (e.g. food, textiles, health and beauty) and operators within the organic industry, including multiple and independent retailers, processors, brands and marketing initiatives. Judging will take place before the show with the overall winner announced at the event.