Extreme vegan activists have used social media to belittle a local farm shop by giving it one-star ratings online.
On social media, the public can rate businesses online for the benefit of other customers.
However, over the past year, Tottingworth Farm, a local farm shop business in East Sussex, has been targeted by a "minority of vegan extremists".
On a public Facebook post, the farm shop said these extremists have chosen to express their views by protesting at the farm on a regular basis.
They have also been writing "offensive and insulting" comments on the farm shop's social media pages.
The post reads: "We have chosen during this time to ignore their actions but sadly over the last few months, they have expressed their views by giving irrelevant one star reviews purely down to their own beliefs.
"This has therefore reduced our rating unfairly. We have had to remove the review section from our Facebook page for the time being, due to the upsetting nature of these comments."
Tottingworth Farm said everyone is entitled to their own opinion and dietary choices, however, by protesting and writing "hurtful reviews", it is not fair on a farming business that has "been in the community for many generations".
"We feel that our business is not a place to express extreme vegan views, as this can be deemed as a personal target on a way of life within the agriculture industry," the post continued.
"We would like to thank our loyal customers who support our family business and look forward to continuing to provide locally sourced quality products for our community."
