Potatoes are a great British staple and New Potatoes have a new, or is it old, definition. Potato Council has published an industry standard description in light of a review by South Ayrshire Trading Standards, which questioned whether shoppers could be confused by the term.
The description classes them as ‘destined for consumer purchase soon after harvest, with an immature thin or scraping skin and an appropriate variety’.
Potato Council board member, Bruce Kerr, said: “It is good to see Potato Council taking the lead on finding a simple way to define New Potatoes. Over time the original meaning has become vague. This is a chance to re-establish the New Potato and help shoppers recognise the added value of the product.”
