Blue Original offers more parts a less cost

The success of New Holland's Blue Original programme has seen the company extend the scheme to include many more parts. New Holland's Aftersales Marketing Manager for UK and ROI, Edoardo Giacone, explained the ethos behind the programme. "Blue Original is a selection of New Holland Original Parts offering the customer just what he asks for most: high quality and very low prices."

"We understand the pressures that farming businesses are under. Blue Original is focused on parts that are most commonly requested and parts that are subject to routine wear and replacement," said Mr Giacone. "The pricing is clear and fixed allowing customers to maintain their equipment to the highest standard yet work within a strict budget."

The parts are produced to the same high quality as all New Holland parts and supported by a six-month warranty. The Blue Original parts programme is directed at all current New Holland models and will include alternators, gaskets, hydraulic pumps, mufflers, glass and starter motors when the list is extended in June.