Case IH are back in force

Welcome news for West Country farmers, Case IH is back in force in the West Country with the recruitment of two new dealerships.

Case IH is delighted to retain Simon Carrington and his team at the newly formed Cotswold Farm Machinery Ltd. This meets a lifetime ambition of Simon's to own and manage his own Case IH dealership. With the complete support of Case IH, the Fosse Cross based harvester and tractor team, with over 20 years of trading experience, is sure to succeed.

In Somerset, T H White have seized the opportunity to expand into the Case IH brand using its Frome base, allowing the newly formed T H White Pro-Agri to address many new customer segments while meeting the after sales needs of the substantial Case IH customer base in around the Frome, Devizes and Marlborough areas. T H White Pro-Agri will have dedicated staff in all key areas of the business, including sales, service and parts, to offer the convenience of a local, fully-accredited dealer. T H White's association with Case IH and its predecessors goes back to the early 1950s and before, when the company was a dealer for International Harvester.

"It is essential that our customers come first. In working with established names, I am confident that the service and support, which has been such as strong tradition of Case IH, will continue to flourish.

Additionally, we are continuing to develop new opportunities to further strengthen dealer coverage, to meet and exceed our customers' requirements," said Michel Goethals, UK Business Director for Case IH.