The NFU is championing a new campaign promoting the only branded butter on the market to display a Red Tractor standard mark.
According to figures from Dairy Crest*, Country Life is fast becoming the nation’s favourite butter as consumers become more concerned about food miles and the environmental impact of food production.
Chairman of the NFU dairy board Gwyn Jones said: “It is good to see a co-ordinated campaign that highlights British butter and Country Life is the only branded butter to carry the Red Tractor kite mark, which guarantees its farm assurance and traceability.
“As a dairy farmer I know how rigorous the welfare and environmental standards are in order to be part of the Red Tractor scheme.
“At a time when consumers are growing more and more aware of the need to have low air mile food – what better way is there than to buy British, which has no air miles at all.”