EU labeling makes buying organic easy

The European Commission launched the European Union's new Organic Farming Campaign last week at the Foire de Libramont agricultural fair in Belgium.

Under the campaign slogan: "Organic farming. Good for nature, good for you," the promotional campaign aims to inform consumers about the meaning and benefits of organic farming and food production.

The campaign will focus on increasing consumer awareness and recognition of organic products, and especially on young people and children to carry the organic idea into the future.

According to European officials, increasing consumer demand is strengthening the organic market and giving farmers and processors new opportunities. Studies estimate that the market for organic products is growing by 10-15% a year.

The Organic Farming Campaign was developed with an umbrella-style approach that serves the interests of organic operators within the EU and empowers them to actively promote organic farming.

The Commission created the campaign in cooperation with the Experts Group for the promotion of organic agriculture.

The experts include representatives from national ministries for agriculture as well as national and international associations working with organic farming and production.