As food prices rise, thousands of shoppers are heading to pick-your-own farms this summer for the best local, seasonal produce at value for money prices.
"Last weekend we had queues of people in and out of the car park," said Nigel Chandler, farm shop manager at Garson's farm in Surrey, winner of the Pick-your-own of the year award 2007 from the National Farmers' Retail and Markets' Association (FARMA). FARMA has had similar reports of a 'strong resurgence' of pick-your-own farms across the UK, as the warm weather brings people out in droves. Mary Simkin of Essington Fruit Farm, Staffordshire, reported a 'surge in interest' this year.
Picking your own fruit and vegetables straight from the farm provides great tasting seasonal foods and, through removing much of the labour and packaging costs (you can even bring your own containers) there's less impact on your wallet and the environment. Many farms offer loyalty schemes or promotional offers to reward regular custom and PYO is ideal for those who don't have the time, space or inclination to grow-your-own.
Harvesting your own fruit and vegetables in the peace of the countryside is a great de-stresser too, an antidote to the rush of modern living. It's fun for the family, children are welcome and the challenge of finding the biggest berry can keep them fully occupied. Amazingly there's no charge for this great experience except for the fruit you buy to take home.
Part of the pick-your-own experience is the chance to sample one or two berries as you go – it's almost irresistible and farmers trust that most customers will taste just a few fruits and pay for the rest. Pick-your-own is not 'food for free' though and the handful who overindulge can pose a serious threat to the farm business – and ultimately, the future of PYO for everyone as there have been closures exactly for this reason. Customers found to be eating much more than they pay for could be asked to leave – and try their luck doing the same thing in a supermarket.