A group of small businesses in Muker, North Yorkshire is urging TV viewers to vote for their region in the 'Britain's Favourite View' series of programmes on ITV1.
Swaledale, in the Yorkshire Dales, has been chosen by classical singer Lesley Garrett as her favourite view in Britain. Lesley will be extolling the virtues of the area on the programme, which goes out at 8pm this Sunday (September 2). She will also be singing with the Muker Silver Band.
Introduced by Sir Trevor McDonald, Britain's Favourite View will celebrate the diversity and splendour of our most stunning land and cityscapes. There will be sixteen views in total, split across five shows.
Each programme will feature four well-known personalities highlighting a part of the British Isles with a particular place in their hearts. At the end of each show, viewers will get the opportunity to vote for their favourite view.
The four businesses in Muker involved in the campaign to encourage viewers to vote for Swaledale are: Swaledale Woollens, (owned by Kathleen Hird; Muker Village Stores and Teashop (Alison Stringer and Nick Tuner); The Farmers Arms (Dave and Sheila Alderson); The Old School Craft Shop and Gallery (Mike and Diane Holman). They have teamed up to produce posters, which they are distributing around the area.
"We are very proud that Lesley Garrett has picked Swaledale as her favourite view, and we would love to our region to be the overall winner," says Kathleen Hird, who runs Swaledale Woollens in Muker.
"As most local business are relatively small in size, we thought it would be better to team up in our efforts to highlight the programme. We have been out spreading the word, to encourage people to vote for Swaledale. Winning the competition would really put this area on the map."