The Beef Expo, hosted by the NBA, is back at Malvern for 2012

The National Beef Association is to stage its renowned annual industry showcase, Beef Expo 2012, at the Three Counties Showground, Malvern, on Wednesday May 23rd and Thursday May 24th next year.

The Beef Expo is the premier event for the cattle industry in the 2012 agricultural calendar and according to the Expo Chairman, Paul Westaway, is a must attend occasion for every commercial and pedigree cattle breeder and producer in the UK.

"If you are serious about cattle farming, you should mark May 23rd and 24th 2012 in your diary now, because there will not be another beef related event at any other venue, anywhere in the UK, that can beat it," said Mr. Westaway who runs Grange Farm near Dymock in Gloucestershire.

Beef Expo was last staged at the Three Counties showground in Malvern in 2009. Day one begins with visits to leading farms in the counties of Worcestershire and Herefordshire, following by the highly successful annual industry dinner that attracts over 500 guests including farmers, auctioneers, processors and retailers, to government ministers.

Day two is the main day of the Expo when visitors can experience a huge array of trade stands, the biggest exhibition of pedigree and commercial cattle in the UK, and a vast array of demonstrations and seminars to meet everyone’s business needs.