Facebook has deleted a post by a group of vegan campaigners which publicised personal details of game farms around the UK.
The social media giant has taken a zero-tolerance approach to online bullying and harassment of legitimate businesses.
It comes as the Countryside Alliance rallied around the general public to put pressure on Facebook to take decisive action on vegan campaigners who publicise personal farm addresses online.
Within a matter of hours, a Facebook post, which reportedly showed a map listing game farm addresses, was deleted.
Tim Bonner, Countryside Alliance Chief Executive, said: “The uptake from our supporters was superb, Facebook would never have reacted so quickly if it were not for all those that reported the post. For that we are extremely grateful.”
Mr Bonner said rural businesses and livelihoods 'have enough challenges' without having to contend with 'intimidation and attacks'.
“Our work on this issue does not end here as game farmers are still living in fear. We will continue to work with the police to tackle harassment and incitement,” he added.
“The police have reacted quickly to investigate those game farms that have been attacked as a result of this map, and we will ensure that they continue to treat the threats being made online seriously.”
The move by Facebook follows the release of a viral video which shows the moment nearly 5,000 pheasants escaped a game farm after activists freed them.
The incident happened on a game farm in Chilmark, Wiltshire on Monday 18 March, with the group Members of Animal Liberation Front claiming responsibility for it.
A similar incident occurred at a game estate in Bodmin, Cornwall on the same day, which saw around 1,000 birds escape. The group also claims responsibility for this.
