Farmers are being urged to take to social media on 1 December to share messages of why buying local is important during the festive period.
To raise the profile of locally produced turkey, and encourage consumers to support their local farmers, the NFU are hosting a dedicated turkey social media day on Friday 1 December. #BuyMyTurkey is the official hashtag.
The public, and farmers, are being urged to post pictures of themselves, of their farm and turkeys, and to tell the public why buying British, and local, is a must during the Christmas period.
Buying a turkey directly from the farm where it has been produced allows consumers to buy a fresh whole bird and not just a crown. It also supports British farmers’ high animal welfare standards.
It support local farmers and the local economy. Consumers will also better understand where their food comes from.
The NFU said it’s a great way to back British farming this Christmas. The farming union said that when shopping, consumers should look carefully at the country of origin labelling, and keep an eye out for the Red Tractor logo.
The Union Jack flag helps ensure consumers that they are purchasing fully-traceable food produced on British farms.
Minette Batters, NFU Deputy President, said: “When shopping in retail stores we are encouraging consumers to get behind our campaign to support British farming.
“One of the easiest ways this can be achieved is in buying produce displaying the Red Tractor logo, which also provides a guarantee of traceability, environmental protection, food safety and hygiene and welfare standards.
“The festive season is a time when British produce such as roast potatoes, pigs in blankets and traditional turkey are treasured. And while Christmas dinner is the cornerstone of Christmas Day, British agriculture has a far wider part to play this time of year with the provision of British trees, plants and beers, to name but a few.”
