A Labour politician has called for a strategy that guarantees Welsh rural areas get the same amount as attention and funding as urban areas.
The Labour AM for Mid & West Wales, Eluned Morgan, wants the Welsh government to form policies which strikes deals for rural areas, similar to the deals Cardiff and Swansea have received in the past.
She has also called for the creation of a 'rural commissioner' role, and 'procurement partnerships' with ready meal companies to use Welsh lamb in products like Shepherd's Pie.
The government has previously established a 'Commission for Rural Communities' role to promote awareness of rural needs amongst decision makers across and beyond government. However, it was abolished in 2013.
Ms Morgan has called her proposals a matter of urgency.
She will be presenting the plan today (3 July) to Welsh economy secretary Ken Skates.
It is part of an in-depth report calling for a more coherent rural strategy for Wales, post-Brexit.
Brian Thomas, deputy president of the Farmers' Union of Wales (FUW), told BBC News that "better, well-paid jobs" must come from any rural deal.
'New deal with society'
Meanwhile, farming union NFU Cymru has released a document outlining what it would like to see for a new domestic agricultural policy for Wales post-Brexit.
The Vision for the Future of Farming: A New Domestic Agricultural Policy document is designed to outline the 'exciting opportunities' that a new agricultural policy for Wales could provide as the UK enters a new relationship with the European Union.
The union hopes that given time, a 'flexible' and 'integrated' approach will deliver jobs, growth and investment for farmers in Wales, whilst also maintaining and enhancing the environment.
NFU Cymru believes that a new agricultural policy and legislative framework allows for the establishment of a new deal with society.
