Major study reveals how beef farmers can reduce carbon emissions and boost profits

Study reveals that on average beef farmers in the study have reduced their carbon footprint by 4.6% a year
Study reveals that on average beef farmers in the study have reduced their carbon footprint by 4.6% a year

McDonald’s UK today announced the results of one of the largest ever independent carbon studies carried out with UK and Irish beef farms, based on over 1300 carbon assessments.

Launched by McDonald’s UK Supply Chain Director Connor McVeigh at the 2016 NFU conference, the report identifies simple measures that can help beef farmers achieve the 11% voluntary carbon reduction target set by UK government for 2020.

Funded by McDonald’s UK as part of its Farm Forward programme and conducted by environmental consultants Alltech E-CO2, the independent study reveals that on average beef farmers in the study have reduced their carbon footprint by 4.6% a year by making small day to day changes to the way they run their businesses – more than four times the current industry benchmark of 0.94%. Farmers who participated in the study reduced their carbon footprint by nearly a quarter (23%) over six years and identified annual cost savings of up to £23,000.

The report outlines six key recommendations for all farm types that can help beef farmers realise these potential savings, as well as a more detailed analysis for different farm types and systems:

Measure and monitor your farm operation to track performance – From feed use per animal to fertiliser usage and sales weight, data trends can help to track progress and identify areas for improvement.

Benchmark performance against others in your sector – Benchmarking against others can help farmers to review their operations, identify which parts of their enterprise they could adjust to improve efficiency, and set targets.



Focus on daily live weight gain to reduce emissions – On a typical beef farm the majority of carbon emissions come from the animals. Daily live weight gain is important because the shorter the time the cattle are on the farm the less carbon is produced.

Monitor and improve animal health – Closer monitoring of animal health not only safeguards the welfare of the herd, it also reduces calf mortality and leads to increased farm productivity to offset the carbon emissions of the enterprise.

Maximise homegrown forage – Direct emissions from feed production represent a high proportion of farm carbon emissions. By using home-grown forage farms have the opportunity to increase their feed conversion efficiency.

Reduce calving interval – Farmers should breed for fertility in suckler herds, ensure close heat management and look to achieve the optimum age at first calving to reduce total methane emissions during the heifer rearing phase.

Connor McVeigh, Supply Chain Director, McDonald’s UK commented: “Carbon reduction targets have been in place for some time and we know farmers are under growing pressure to meet them. The question has been what practical steps can we as an industry take to drive these improvements?

“As one of the biggest customers of British and Irish farming, we want to help the sector meet these challenges and thrive in the future. That’s why we commissioned one of the largest ever independent carbon studies carried out directly with beef farmers in the UK and Ireland to provide practical advice and guidance that can help farmers to become more sustainable and profitable.”

Dr John Kazer, The Carbon Trust said: “One of the greatest challenges in addressing the greenhouse gas emissions from agriculture is access to data and information on farm that can help make these improvements. Investment like this from McDonald’s is helping the industry define what best practice looks like, developing a practical, credible programme that helps farmers to see how making emission reductions can align with better enterprise management and financial results.”



Andy Foot, a progressive beef farmer from Dorset stated: “During the study we made a significant reduction to our emissions, and as a result our carbon footprint is well below the average for our beef production system, making us not only more efficient but crucially more profitable. The most important thing for me has been seeing how critical monitoring and evaluating farm efficiency are. For us, this means weighing animals regularly, as well as recording feed, water, electricity, fuel and fertiliser usage.”

This report is just the latest step in McDonald’s commitment to a sustainable future for British and Irish farmers. Since 2008 McDonald’s UK has invested over £1million to help beef farmers run more efficient and environmentally-friendly farm businesses, including the launch of the ‘What If?’ tool in 2013.

McDonald’s has also introduced Sustainable Beef Clubs, free sessions on farm at which beef farmers from across the UK and Ireland are invited to share their knowledge and experiences and gain access to expert consultancy and the latest research.