Organic foods in Britain are experiencing the strongest growth in customer demand for over a decade, according to major retailers.
In the last year alone, Tesco has seen organic sales rise by 15 per cent.
And the home delivery service Ocado, which stocks more than 3,000 organic products, said sales increased 16% last year.
The increase in demand is seen as a result of supermarket’s changing commitments to offering customers a wider range of organic foods in more stores.
Tesco organic food spokesman Tina Moore said: “Due to our long-term partnerships with suppliers and producers across the UK, we’ve been able to improve the quality, range, availability and price of our organic products for customers.
“We are seeing that shoppers are increasingly looking to buy organic food but it needs to be affordable and consistently high quality all year round for it to be considered a viable option.
“The popularity of organic food began with fruit and vegetables but we are now seeing customers exploring areas such as grocery, fish and dairy, so you can now use organic produce for the whole meal.”
Waitrose also said the sector was thriving. “We were the first supermarket to sell organic products in the 1980s and shoppers are as enthusiastic as ever,” a spokeswoman said.
“Our latest figures show year-on-year growth of around 5%.”
