41 per cent of the British public are prepared to pay more for British produce, whilst 60 per cent of consumers try and buy British food whenever they can.
According to new figures released by Defra in its Food Statistics Pocketbook 2017, a positive picture has been painted by the public for British farmers.
When surveyed, 60% of shoppers agree that they try to buy British food whenever they can, while just 8% disagree.
77% agree that it is important to support British farmers while only 3% disagree. According to the survey, 45% think that British food tastes better, and just 9% disagrees.
Whilst the figures are encouraging on the surface, a substantial amount of people surveyed appear to be indifferent to British produce and farmers.
38% of people are unsure whether they would like to pay more for British food, and 21% are unsure whether it is important to support British farmers.
46% of people neither agree or disagree whether British food tastes better than foreign its counterparts.
Buy British
The figures, whilst a welcome sign for many that British produce is widely supported, can be seen as capable for small levels of improvement.
It comes as news after a report released in September revealed that Brits' food confidence is declining as consumers shun foreign produce.
According to the research, almost nine out of ten people in the UK do not trust foreign food chains, with just 12% of people having confidence in the European food chain and 7% in global food suppliers.
Recent issues such as the fipronil egg scandal and the European horse meat scandal has made many Brits wary of foreign produce.
It has led some businesses, such as British Lion Eggs, to lead calls for consumers to buy British when out shopping.
Farming Minister George Eustice has even been in talks with the NFU to allow online grocery shoppers to buy British products online using a new labelling system for food.
