Eight out of 10 food and drink products at new discount chain Jack’s will be grown, reared or made in Britain and stores will stock a unique own brand range.
Tesco has launched its new Jack's stores which seems to be targeting Aldi and Lidl - the German discounters that have secured an increasing share of the UK grocery market since they appeared on the scene.
Tesco's announced that the first two Jack's stores would open on September 20 in Chatteris, Cambridgeshire and in Immingham, Lincolnshire.
Over the next six months, Tesco said it would launch between 10 and 15 Jack’s stores in the United Kingdom.
The new stores have been named after Jack Cohen, the founder of Tesco, who was known as "slasher Jack" for his pile it high and sell it cheap approach to retailing.
Starting in 1919, he built a business famed for making food available to everyone, at a time when many families simply couldn’t afford the food sold in shops. The launch of Jack's will form part of the centenary celebrations of Tesco's beginnings.
Sourcing British
Over the last five years Aldi and Lidl have nearly doubled their market share in the UK to just over 13 per cent, unsettling the country's big four supermarkets.
But Tesco - the biggest of them all at the moment - says that the new Jack's chain will aim to "bring customers great tasting food at the lowest possible prices."
“Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now," said Tesco group chief executive Dave Lewis.
“It’s fitting that today we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name - Jack’s. Great tasting food at the lowest possible prices with eight out of 10 products grown, reared or made in Britain.”
At same time as pushing low prices, Tesco chiefs are focusing on British sourcing for the new Jack's chain.
"Jack’s will proudly support Britain's food producing communities. Eight out of 10 food and drink products at Jack’s will be grown, reared or made in Britain and stores will stock a unique own brand range, also named Jack’s as a mark of quality and value," said the company in a statement announcing the launch.
