Global Wine Business

This module will see students investigate the key building blocks of the global wine business, analysing the entire supply chain from vine to consumer. There will be a focus on comparing different business structures, major global organisations, stakeholders and global drinks trends.

This module will include:

History of the international wine trade Wine business structures; principal functions and roles Principal actors in the wine supply chain Review of key organisations in both the domestic and global wine trade Key aspects of day-to-day operations management for wine businesses The economics of wine; supply and demand, pricing, payment, shipping options and importation methods Contemporary trends in the global wine market

The outcomes of this module:

Critically analyse the types of companies operating in the global wine trade and describe their impact on the dynamics of the world of wine business. Describe the impact that companies have on the dynamic of the world of wine business. Demonstrate knowledge of the factors affecting current trends in the global wine industry. Evaluate and apply underlying concepts and principles of operations management in an organisational context Analyse the key factors that impact the price and justify the range of products offered by a wine business