Course overview
This module has a focus on the effects of alcohol on both the individual and society. Students will examine the themes of social responsibility in regard to alcohol, alongside various measures certain governments and business organisations take to promote responsible drinking. Alongside this the students will learn a number of sales techniques that will allow them to sell wine better, and ethically, across various distribution channels.
This module will include:
The effects of alcohol on the health of the human body.
Alcoholism and responsible drinking.
The impact of alcohol on society, including prohibition, political guidance and corporate social responsibility.
Promotion and advertising of alcoholic products.
Import regulations and shipping procedures.
Wine labelling regulation.
Costing, pricing and margin construction.
Types of wine sales including retail, business to business, online, etc.
Techniques for effective wine sales.
The outcomes of this module:
Discuss the influence and role of alcohol consumption on UK society.
Identify, analyse and evaluate current views on responsible drinking, including government advice and corporate responsibilities.
Evaluate the most appropriate sales techniques required to effectively sell a specific wine style.
Location
