Wine Tourism

This module will focus on the emergence of tourism as a key element of business strategy for both wine producers and their wider production communities and regions.  Students will study the history and recent developments in the field of oenotourism factoring in the importance of products and services offered, tourist consumer behaviour and establishing an effective cellar door. This will result in students identifying an issue impacting the tourism industry and making recommendations as to how to solve the problem identified. 

 

The outcomes of this module:

Critically analyse and evaluate an issue or problem that impacts the wine tourism industry. Identify and evaluate an example of best practice that could be applied to the tourism problem. Justify a series of recommendations that solves the tourism issue or problem.