Sir Peter Kendall reappointed AHDB Chair

Sir Peter Kendall
Sir Peter Kendall

Sir Peter Kendall will remain Chair of the Agriculture and Horticulture Development Board (AHDB) following his reappointment.

The reappointment was also approved by the Scottish Government, Welsh Government and the Department of Agriculture and Rural Development for Northern Ireland.

Farming Minister George Eustice said: "Since taking over as Chair, Peter has provided AHDB with strong leadership, driving innovation and best practice across this key industry, helping increase resilience and competitiveness so it is well placed to take advantage of a rising demand for the UK brand.

"I am very pleased he will continue in the role. I look forward to working with Peter and AHDB to ensure food and farming goes from strength to strength, and levy payers are in the best possible position to maximise opportunities, as we prepare to leave the EU.

Peter Kendall said: "This is an incredibly important time for UK agriculture. Our decision to leave the EU will have an enormous impact on the industry.

"Our job is to maximise the opportunities offered by this decision and I believe that AHDB is therefore needed now, more than ever, to inspire our farmers, growers and the wider industry to succeed in this rapidly changing world.

"I remain optimistic for the future of British Agriculture. The British brand is valued around the world and our best businesses can compete with the best in the world."

Sir Kendall was first appointed Chairman of AHDB in April 2014.