Farmers have said they are disappointed with Tesco's decision to stock Argentinian beef in some of its Welsh stores on a limited trial basis.
NFU Cymru said that retailers need to strengthen their commitment Welsh and British produce.
NFU Cymru Deputy President, John Davies said: “NFU Cymru welcomes the moves by certain retailers to strengthen their commitment to Welsh and British produce, with some even committing to 100% sourcing of British meat.
“These commitments are in tune with public sentiment, as we know that 73% of the public want to support the British farming industry by buying British food.
“Welsh and British farmers adhere to the highest animal welfare standards and produce world-class products, therefore consumers know that when they buy British they’re getting a quality product.
“With this week being Great British Beef Week, it was the perfect opportunity for supermarkets to be celebrating the great products we have, therefore it is disappointing that Tesco has taken the decision to stock a branded line of Argentinian beef, albeit on a limited trial basis.
“NFU Cymru continues to work with all retailers to encourage them to support Welsh livestock farmers.”
Great British Beef Week, which runs from 23 April to 1 May, is now in its seventh year and aims to encourage everyone to celebrate the quality and versatility of British beef, and the farmers who bring it to plates across the UK.
