Farmers have introduced a Tinder-style app, called Tudder, that lets them find breeding matches by viewing photos of livestock with details of location, age and owner.
The app, based on popular dating app Tinder, is a new swipe-led matchmaking app, helping farmers choose breeding partners for their farm animals.
It is designed by Hampshire-based farming start-up Hectare, who are also behind the website SellMyLivestock.
The app seeks to 'unite sheepish farm animals with their soulmates', featuring data-profiles of farm animals from 42,000 farms across the UK.
Playing the role of 'moo-pid', farmers can download the app, and through their phone swipe right for yes and left for no in the search for the perfect match.
Selling livestock online can speed up a process which often involves the transportation of animals across long distances for breeding.
Welsh farmer Marcus Lampard explains that it is more convenient to sell animals online.
He told Bloomberg: “Going to market is a nuisance. If I go to an open market with a bull, and then maybe bring it back, it shuts everything down on the farm for at least two weeks.’’
