Adding more flavour into the milk business pays off

BARRY ALSTON reports from an award-winning dairy farm at the centre of a rapidly expanding self-help milk marketing initiative.

Whether the carton be coloured red, pink, yellow or brown – the bulk of the milk leaving a Pembrokeshire farm these days is certainly distinctive.

Alongside the normal 'white stuff', chocolate, banana, strawberry and now cranberry and raspberry flavoured milk drinks have brought a whole new direction for the Harris family and their Ffosyficer Farm, at Abercych, not far from the famous Cenarth waterfalls.

The Daioni range, which means goodness in Welsh, is not only proving to be a hit with healthy eaters across the UK, but regular shipments are now going as far afield as Greece, Malta, Hong Kong and even to Australia.