A series of six native cattle breed burgers is to be launched at Aldi in a bid to support local farmers and celebrate Scotch beef.
The new range of burgers will champion Scotland’s native breeds including the Galloway, Belted Galloway, Luing, Highland cattle, Scotland-reared Hereford and Shorthorn breeds.
Each of the burgers are made from certified Scotch Beef, which means the meat is guaranteed to come from animals born and reared on assured Scottish farms.
The scheme guarantees that the farm and abattoir processors meet stringent animal welfare and natural production methods.
Aldi is launching the series as part of its Fresh Meat Specialbuy calendar in partnership with Scotbeef, and will be available in stores between April and August 2019. The range is available from all 86 Aldi stores in Scotland.
The announcement follows NFU Scotland’s ‘shelf-watch’ supermarket survey, which revealed that Aldi was the strongest supporter of Scottish Beef with 96 per cent of beef stocked being Scotch Beef PGI certified.
The Scottish beef industry has been encouraging consumers to buy local beef this spring as farmers continue to face challenging trading conditions.
Farmers and crofters producing beef are facing adverse conditions, with beef prices down by as much as 22 per cent compered to where they were last summer.
In response to this, Quality Meat Scotland’s ‘Know your Beef’ annual marketing campaign is currently underway to promote Scotch Beef PGI.