Australia-Greenies have more money than reason.

AUSTRALIA-GREENIES AT IT AGAIN.

Television ads calling on people to become vegetarians could continue for the rest of the year.

A meditation group, called Ask More Now, has spent more than half a million dollars on the campaign, which states livestock production is one of the top three greenhouse gas emitters.

The group claims a vegetarian with a huge 4-wheel drive is more environmentally friendly than a meat eater on a bicycle.

But Australian Beef Association vice-president Linda Hewitt says the group can’t be taken seriously.

"This is scaremongering and everyone knows the farming sector of the world is getting smaller and doing things much more intensively and much more cleverly and much more ecologically friendly anyway," she says.

"These guys are just pitching a line against well-mannered decent people who really won’t fight back."

Ask More Now say it will continue the campaign, which includes television and newspapers, until the message has been taken up by the broader community.

Spokesperson Jenny McCraken says there’s been a good response to teh ads from the public at festivals and via the group’s website.

"Some people have said they are reducing meat consumption, and a small but increasing number are saying they will go vegetarian."

Ms McCraken says the group has funding to continue the ads for the remainder of the year.