Dairy industry welcomes FSA focus on milk

Dairy UK said today the Food Standards Agency’s latest consumer campaign underlines the nutritional value of milk in the diet. Phase two of the FSA’s saturated fat campaign, launched today, urges consumers to switch to lower fat milks and illustrates the range of milks on the market.

Dairy UK Director General Jim Begg said: "Dairy UK and its members have been working hard with the Food Standards Agency to help deliver its saturated fat strategy.

"The FSA’s research confirms that milk is a very popular product. Lower fat milks contain as much calcium and protein as whole milk, and also provide many important vitamins. The range of milks now on offer gives consumers the choice of a product that suits their diet without compromising on nutrition.

"Dairy companies will continue to innovate with new products and brands to meet consumer expectations."