Moo enters the vending market
Milk Link partner with the Clever Little Drinks Company to produce Mini Moo milk drinks for the vending and convenience markets
Milk Link, the UK’s leading integrated dairy business, has partnered with The Clever Little Drinks Company under a new licensing agreement which will see them produce and market Mini Moo milk drinks. As specialists in the vending and convenience markets, The Clever Little Drinks Company is the ideal partner for a move into this area, leaving Milk Link to concentrate on other elements of the Moo brand, such as the recently launched extended shelf life flavoured Moo milk.
Produced in a 250ml carton, Mini Moos come in strawberry, chocolate and banana flavours. There is also a semi skimmed variety. These handy, healthy little drinks are perfect for the vending machine and lunchbox markets. Mini Moos are a fun and delicious way to get children and adults to drink milk and on track to receive their recommended daily intake of calcium, as each carton contains one of your three recommended daily dairy portions.
The Clever Little Drinks Company has already secured listings with vending companies such as Boxlogix, Out of The Box, and On the Button Vending as well as supplying a number of key school authority contracts and convenience retailers. The product was launched last month and is now available to order from The Clever Little Drinks Company.
Heather Coates, Senior Brand Manager commented, "We are really excited to have teamed up with The Clever Little Drinks Company – the collaboration brings together Milk Link’s expertise in producing high quality, natural and nutritious long life milk and The Clever Little Drinks Company’s knowledge of the convenience, foodservice and vending markets.
"Mini Moo is the perfect quick-grab, healthy dairy drink for consumers on the move - thanks to The Clever Little Drinks Company they will become more widely available in the types of places consumers are looking for quick-grab products."
Jason Kerr, Managing Director from The Clever Little Drinks Company, said "The Mini Moo milk drinks are the perfect addition to our healthy drinks brand portfolio and we’re really pleased to have teamed up with Milk Link to licence the mini moo milks."
The ’moo’ brand was launched in 2004 in response to increasing trends for healthy eating and tasty dairy products which is packed full of calcium, protein, minerals and vitamins, providing lots of natural goodness.
