NFU loyalty rewarded by Land Rover

The UK farming community is arguably the longest running and most loyal of Land Rover's customers. Finally they get the reward they deserve.

The NFU has announced an exclusive affinity deal for its members with Land Rover. The scheme will mean NFU members can make big savings when buying one of the company's 4x4 vehicles.

This is Land Rover's first and only affinity deal and took months of negotiations to finalise but fully paid up NFU members will now be able to claim savings off the Defender, Freelander and Discovery.

NFU head of sales and membership Huw Hilditch-Roberts said: "I am delighted that we have managed to secure an exclusive affinity deal with Land Rover. Farmers have been using Land Rover vehicles for many years and this new programme represents outstanding value for all of our members who can now make great savings when buying a new Land Rover at their local dealership. This exclusive deal will also allow members to offset the increase in Vehicle Excise Duty when the new bands come into force in March 2009 for all vehicles with CO2 emissions over 225g/km.