Shoppers remain confident in British poultry products

Consumers appear to be listening to the advice of the Food Standards Agency and other organisations and showing good common sense in not altering their shopping habits after the AI outbreak, the NFU said today.

None of the major supermarkets have reported a significant drop in sales of poultry products since the outbreak was confirmed.

NFU President Peter Kendall said: "I want to thank our customers, the British public. There are no risks from eating poultry meat and eggs provided they are cooked properly, as of course all food should be.

"We have contacted the major supermarkets and they have seen no significant dip in consumers buying poultry products. On the whole, consumers seem to be listening to and heeding the advice issued by the Food Standards Agency. This means that they are continuing to enjoy excellent quality British poultrymeat and eggs."