Margate, UK. Speciality Breads, a manufacturer of high quality bread for the foodservice industry, is starting the New Year by signing up for the Assured Food Standards ’Red Tractor’ scheme.
By joining from 1 January, 2011, Speciality Breads will show trade buyers and, in turn, caterers, that all its breads are now made with 100% British flour in support of the UK farming industry.
With a client base of pubs, hotels, restaurants, coffee shops, bistros, contract caterers and more, Speciality Breads Ltd is the first and only dedicated UK foodservice bakery to supply speciality breads nationally that are made with 100% British flour. Its products are exclusively manufactured for the foodservice sector and aren’t available to consumers through retail outlets.
The antidote to mass-produced breads from high-speed plant bakeries, all products from Speciality Breads Ltd are hand-finished using traditional slow fermentation methods at the company’s artisan bakery in Kent. A two-step sponge and dough method is used to give a depth of flavour and texture not commonly found in products for the foodservice industry. Baked and frozen, ready for use, the Speciality Breads range covers traditional and contemporary continental classics. Products include fully-baked breads, quick-bake breads and ready-to-prove breads. All products will carry the Red Tractor mark on their packaging.
As a mark of British quality, the Red Tractor currently appears on more than £10 billion worth of food and drink annually, mainly sold through major retailers such as Tesco, Sainsbury, ASDA, etc. Foodservice operators are becoming increasingly aware of this scheme and are starting to incorporate the Red Tractor logo in their menus.
Peter Millen, sales and marketing director, Speciality Breads Ltd, says: "Until now, there has been no nationally available source of speciality breads for caterers, made with 100% British flour. Thanks to our commitment to UK farming, caterers and their customers can now enjoy the same choices when dining out as they do at home."
He adds: "We display the Red Tractor as a symbol of our commitment to British ingredients. The Red Tractor logo includes a statement of origin in the flag device: when a consumer sees the Union flag, they can be sure that the food originates from UK farms.
"It is clear that the provenance of produce is becoming more important to consumers, who are keen to cut down on food miles and support the UK farming industry."
Speciality Breads Ltd will be exhibiting its high quality breads at 17 trade shows throughout the New Year, starting with ’Hospitality 2011’ at NEC Birmingham from 24-26 January, stand 1350, followed by an appearance at ’IFE 2011’, Excel London, from 13-16 March 2011.
