United Kingdom-Convenience Stores.

UNITED KINGDOM.

JOHN LEWIS PARNERHIP CHANGES MARKETING.

The recent emergence of over 2500 farm shops and the large supermarket chains buying local, has caused Waitrose supermarkets to change their marketing policy.

Waitrose have always had a name for high quality meat and were the pioneers of barley beef in England in the sixties.

Waitrose who started out a chain of multiple butchers then supermarkets, are now going to focus on convenience stores, putting them in direct competition with Sainsburys and Tesco.