United Kingdom-Happy Egg Company.

UNITED KINGDOM.

NOBLE FOODS.

Noble Foods, one of the largest egg producers in the United Kingdom, is launching a new marketing line called the Happy Egg Company.

The advertising campaign is due to start and reports on the way the laying hens are taken care of, with real life shots on the farm with the real egg farmer going about his daily duties.

This comes at a time when shoppers are indeed concerned bout the treatment of farm animals that produce the food they buy.