United States-Wal-Mart go on offensive with marketing.

UNITED STATES-WAL-MART.

Wal-Mart announced that it has expanded and enhanced its Great Value brand of products, first introduced in 1993.

The Bentonville, Ark.-based retailer said it will introduce more than 80 new Great Value products, which aim to offer affordable grocery and household items comparable to national brands, including teriyaki beef jerky and thin crust pizza.

Wal-Mart also redesigned Great Value packaging graphics to make the products more recognizable in the store and to offer easy-to-read nutrition labels and more appetizing food photography. The retailer reduced packaging when possible to meet sustainability goals.

The product re-launch is beginning this month with most products appearing on store shelves by the end of May.