SAINSBURY GO TRADITIONAL.
Sainsbury’s is hoping to encourage consumers to rediscover some old classics on its meat counters. Few people realize that the sirloin is a roasting joint, until 40 years ago was rolled with the flank on and served as roast, as opposed to steaks today.
The chain is launching a new range of "old favourites" today, and will be supporting the launch with a recipe leaflet launched into stores on Friday.
Featuring in the range will be:Rolled breast of lamb joint Boneless lamb shoulder steaks Boneless shin of beef Pot roast beef Boiling beef on the bone Rolled shoulder of pork.
All of the products will be British-sourced, and the pork is from outdoor-reared animals.Russel Crowe, meat and fish counter buyer, said: "These products are in addition to the current range of offal, oxtail, braising steak, brisket and stewing lamb. They are all very tasty cuts, ideal for slow cooking and great value for money.